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Olympics: Never Mind the Jeux Sans Frontières, It’s All about the Money, Stupid

If you can’t beat ‘em, confound them! That seemed to be Danny Boyle’s mantra as he unleashed his fantastically whimsical, crazy-mad, nostalgic bells-and-whistles-of-a-British-history-lesson to an astonished world at the opening ceremony of the 2012 Olympics in London.

Remember Beijing? So pristine, dignified, awesome and, well, staid? There was no way that ‘Great’ Britain could even come close to matching the jaw-dropping spectacle, precision, and spending power of the Chinese, so why even try?

That seemed to be Boyle’s attitude as he elected to celebrate Britain in its glorious idiosyncratic miscellany. Hence, the spectacle of a ‘parachuting’ reigning monarch, appearances by real, fictional and hackneyed ‘celebs’, a hodgepodge of musical genres and the biggest faux self-mocking cum self-aggrandising, barnstorming circus in town.

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